SKU Rationalization White Paper

SKU rationalization is the procedure of understanding which products need to be maintained, discontinued, or added to a product portfolio. In certain industries, product portfolios can consist of thousands of SKUs, making the process of understanding product performance a difficult and cumbersome one without the assistance of data and analytics. 

Despite the difficulty of the SKU rationalization process, it is business-critical to have this function performed continuously and efficiently.

In this white paper, written by Head of Data Science at Aimpoint Digital Aaron McClendon and Senior Director of Data Science at Stanley Black & Decker Prabhakar Narasimhadevara, learn:

• An effective process for SKU rationalization
• AI & ML approaches to SKU rationalization
• A successful use-case of SKU rationalization