Accelerating a Snowflake Data & Migration Strategy for Rent.

Rent., a major rental properties marketplace and services provider, made a significant investment in Snowflake to centralize their data, drive cost efficiencies, and bolster their analytics capabilities. However, despite multiple attempts at migration, including third-party interventions and an in-house endeavor spanning nearly a year, the client struggled to materialize the anticipated value from their investment.  

The client’s journey to Snowflake adoption was fraught with challenges, including failed migration attempts and a lack of clarity in execution and strategic planning. These setbacks consumed valuable time and resources and posed a significant opportunity cost. With the business imperatives at stake, there was an urgent need to streamline the migration process and maximize the business value derived from Snowflake. 

Recognizing the critical need for strategic execution and planning, Aimpoint Digital was enlisted to accelerate the migration process and lead the adoption to unlock the full potential of Snowflake for the client. 

‍

Aimpoint Digital adopted a comprehensive approach to address the client's challenges and accelerate the migration process: 

Strategic Assessment 

The Analytics Strategy and Data Engineering teams conducted a thorough assessment of the client's existing processes and business needs. This assessment served as the foundation for synthesizing a strategic plan to expedite the migration and amplify the business value realized from Snowflake. 

Process and Tool Recommendations 

Key process and tool recommendations were provided to simplify, standardize, and enhance execution. One recommendation was the implementation of dbt for streamlined data transformation activities, enabling more efficient and scalable processes. 

Data Domain Migration and Jump-Start 

The Data Engineering team executed the migration of two critical data domains and made a pivotal data set available to jump-start consumption. This proactive approach facilitated faster adoption and utilization of Snowflake's capabilities. 

Establishment of Data Governance Framework 

Aimpoint Digital supported the establishment of a robust data governance framework, fostering increased business engagement, trust, and usage in Snowflake data. This framework aligned with the client's data strategy objectives of achieving a single source of truth, laying the groundwork for sustainable data management practices. 

‍