Alejandra Granados

Ale Granados is a Principal Analytics Consultant with over 14 years of experience helping organizations turn data into a strategic advantage. Prior to joining Aimpoint Digital, she led Business Intelligence and Analytics for Pandora Jewelry across North and Latin America, partnering closely with senior leadership and field teams to drive data-informed decision-making at scale.

Her work has supported improvements in forecasting accuracy, cost optimization, and the generation of actionable customer insights that directly inform commercial strategy. Ale specializes in data strategy, BI transformation, and customer analytics, with a strong focus on end-to-end transformation initiatives.

Known for her leadership approach, centered on empowering others to reach their full potential. She is passionate about coaching teams, building high-performing analytics functions, and fostering a culture where data becomes a core driver of business value.

Her technical background includes Tableau, Power BI, SQL, and Alteryx. Outside of work, she enjoys scuba diving and kite surfing.