Dayana Parra

Dayana is an Analytics Consultant with over five years of experience helping organizations turn data into better business decisions. She enjoys solving complex business problems through analytics.

Prior to joining Aimpoint Digital, Dayana worked at NielsenIQ and Stanley Black & Decker. Throughout her career, she has partnered with cross-functional teams across Category Management, Finance, Product Management, and Commercial functions to deliver business analysis, pricing strategy, market intelligence, and analytics solutions. She enjoys bridging the gap between business and technology, using tools like SQL, Alteryx, and Power BI to build solutions that support strategic decision-making.

Dayana earned her Bachelor’s degree in Economics from EAFIT University in Medellín, Colombia. Outside of work, you’ll likely find her reading a good book, experimenting with new coffee brewing methods, or working on her latest home décor project.

Dayana lives in Medellín, Colombia with her husband, their dog, and their cat.