Rey Goicochea

Rey brings over a decade of sales experience and an enterprise focus, with a proven track record across industries including manufacturing, pharma, healthcare, and retail. His approach centers on the Value Selling framework, allowing him to dive deep into business challenges and uncover the motivations behind technology adoption.

Before joining Aimpoint Digital, he was a high-performing Account Executive at Alteryx, managing a portfolio of large enterprise clients in the Midwest. He led major expansions and drove measurable improvements in finance, e-commerce, and manufacturing. Prior to that, he held roles at ArborMetrix and Ripple Science—two Ann Arbor-based companies focused on clinical trials and healthcare analytics. At ArborMetrix, he led the growth of their quality improvement platform across a nationwide network of children’s hospitals and health systems. He began his career at IBM Watson Health, selling to large employers and health plans.

Rey is a key driver of new business development, engaging prospective clients through video, email, social media outreach, and public speaking.

In his spare time, he enjoys watching great films, reading biographies and mystery novels, and spending time with his kids.