Santiago de la Flor

Santiago applies data-driven solutions across audit, consulting, healthcare, and startups, combining technical expertise with strategic thinking. He has a strong foundation in data analysis, process optimization, and business strategy, leveraging tools like Python, R, SQL, and Alteryx to turn data into actionable insights.

Before joining Aimpoint Digital, Santiago worked in the Forensics and Integrity Services division at Ernst & Young, where he developed retrieval-augmented generation (RAG) systems and conducted ETL processes using Alteryx to support account consolidation and tax reporting for public U.S. companies. At Roche Diagnostics, he supported global service strategy by analyzing performance across 15 countries and developing market archetypes to guide regional planning. At Megabite, a food tech startup, he led customer analytics and performance reporting, building visualizations and key business metrics that informed strategic planning and fundraising.

Santiago holds a Master of Quantitative Management: Business Analytics from Duke’s Fuqua School of Business and a Bachelor’s in Industrial Engineering from the University of Engineering and Technology in Lima, Peru, where he graduated in the top 10% of his class.

Outside of work, he enjoys going to the gym, watching crime movies, and listening to podcasts.