Ty Ketchum

Ty Ketchum serves as Senior Client Director at Aimpoint Digital, where he helps organizations turn data investments into measurable business outcomes. He works with executive and technical leaders to shape strategy, guide platform decisions, and build analytics capabilities that support enterprise growth and better decision-making. He specializes in guiding organizations through platform decisions across Snowflake, Databricks, Microsoft Fabric, and Sigma.

Prior to joining Aimpoint Digital, Ty led strategic analytics and platform advisory engagements at InterWorks, serving as a trusted advisor to client CTOs on architecture, platform strategy, and AI services. Before consulting, he held analytics leadership roles at Bell Flight and Textron Aviation, where he built and scaled analytics capabilities inside large industrial organizations. He began his career in finance and operations analytics at ConocoPhillips, building a foundation that spans both business and technical problem-solving.

Ty was selected as a Perplexity AI Business Fellow, reflecting his interest in applied AI strategy and enterprise innovation. He serves on the Oklahoma State University Management Information Systems Advisory Board. Outside of work, Ty is an avid cyclist and hunter, often found in a bike saddle or a tree stand, and enjoys watching soccer or coaching his kids' version of it. He lives in the Dallas-Fort Worth area with his family.