Unlocking GTM Efficiency: AI and Analytics Engineering with dbt

Join Aimpoint Digital, dbt Labs, and OASIS Group for an insightful webinar exploring how Analytics Engineering is reshaping Sales & Marketing through AI and modern data platforms.

Discover how leading organisations are harnessing dbt Cloud, Snowflake Cortex, and Generative AI to transform raw data into meaningful, actionable insights. Hear from experts at Aimpoint Digital and OASIS Group as they share real-world case studies—from AI-powered email personalisation to enterprise-wide data collaboration and democratisation.

Whether you’re a data leader, marketer, engineer or business decision-maker, this session will equip you with practical knowledge for operationalising AI in your analytics stack.

Who should attend:
Sales & Marketing Analytics Leaders, CDOs, Data Platform Architects, Analytics Engineers, Data Scientists, and Business Leaders exploring AI-led strategies.

Agenda:

• Welcome and Introductions
• How Analytics Engineering can Empower your Sales and Marketing Functions (Brian Scally, Aimpoint Digital)
• Introduction to dbt (Nina Anderson, dbt)
• Oasis Group Case Study: Enterprise Collaboration with dbt (Kirit Bharj, OASIS Group)
• PetScreening Case Study: Deploying GenAI with dbt Cloud (William Guicheney, Aimpoint Digitial)
• Closing Remarks and Q&A

We look forward to welcoming you!