Jenny Li

Jenny has a strong background in data analytics and business intelligence, with a passion for leveraging data to drive impactful solutions. She brings expertise in enhancing analytic efficiency and data management.

Before joining Aimpoint Digital, Jenny worked as an Analyst Intern at IPSOS, where she contributed to market share growth and customer satisfaction through advanced data analysis and predictive modeling. Her work led to a projected 5% increase in market share and a 1.4% month-over-month rise in customer satisfaction by analyzing customer segments, applying natural language processing, and creating insightful dashboard reports.

She earned a Master of Science in Business Analytics from Duke University and a Master of Professional Accountancy from the University of California San Diego. Her technical toolkit includes SQL, Python, R, Tableau, and other data analysis and visualization tools.

In her spare time, Jenny enjoys traveling, trying new restaurants, listening to jazz music, and swimming.