The Challenge

PetScreening, a pet tech startup, aimed to transform into a data-driven company using analytics to improve user understanding and operational efficiency and identify non-compliant customers. They sought to integrate financial, sales/marketing, and third-party data with their web application data for a comprehensive view and deeper insights.

Our Approach

Our Data Strategy and Data Engineering teams assessed the company’s technical setup. They recommended and implemented changes using Snowflake as the data warehouse, Airbyte for data ingestion, and dbt for data transformation. The Data Analytics team used the staged and modeled data to create Tableau dashboards. Hightouch was implemented to deliver enriched data from Snowflake to source systems and to drive marketing audiences via social media.


1. Climbing the Analytics Maturity Ladder:

Underpinned by a state-of-the-art data warehouse and processes, they’ve become data-driven and efficient.

2. Streamlined Operations:

Front-line teams tap into self-service dashboards, complemented by bespoke apps and integrations.

3. Deep Data Insights:

Leadership across finance, marketing, sales, and operations harness 20+ interactive analytical reports, enabling informed business strategies.

Key Takeaways

The startup went from a state of manual reporting to making data an integral part of day-to-day decision-making. This has helped the company to scale, adding new product lines and services.

The Aimpoint Difference

We partner with stakeholders across the organization to understand their business processes, to define an actionable implementation roadmap, and to execute on the deployment of analytical solutions.

The result? A data-driven organization that’s measurably scaled its business thanks to transparent, visible metrics that help them make decisions and gather insights.

Contact us through the form below to get started today.