Aimpoint Digital Announces Quantitative Insights Team

Aimpoint Digital is excited to announce something that has been in development for a while: a new team within Decision Science at Aimpoint Digital called Quantitative Insights (QI)!

We seek to deepen businesses’ understanding of their operations through a blend of econometrics and AI / ML. QI is designed to empower business leaders with actionable, data-driven insights that drive measurable impact. From optimizing pricing strategies and improving customer retention to quantifying marketing ROI, QI helps organizations make smarter, faster, and more confident decisions.

Meet the QI team!

How can QI's causal methodologies help your business?

1. Propensity & uplift modeling to identify and measure customer actions

• Check out the Responsible Gaming tool we developed for a major betting & gaming client
• Read up on how we deployed a B2B churn model for a multi-national SaaS org  

2. Price sensitivity estimation and optimization

• Explore how we created a pricing evaluation framework and designed enhancements using state-of-the-art methods to improve gross profit for a trucking logistics company

3. Customer demand forecasting & marketing mix modeling (MMM)

• Learn how we improved a national gym’s ROAS through Bayesian Causal Models

4. Experimentation design that incorporates business assumptions and cost

• Check out our blog series to see how we think about these problems and create solutions.

Want to engage with our QI Team? In addition to the blogs, we are here to chat!